Profile*
Backstory
Experience Designer passionate about bringing good to the world through design.
Growing up, I was a good kid. At age 12, in exchange for a respectable report card at school, my parents invested in a PC for my sisters and I. We got the latest i486 DX2-66MHz with a whopping 8MB RAM and 212MB of trunk space. Yes, I said megabytes. How would I ever fill up that behemoth? My friends were jealous as I instantly felt a sense of The Jetsons lifestyle upon me. I hoped for my next report card, dad would bring home a flying car, and then we’d be set!
At that time, consumer internet didn’t exist yet, and software was expensive, so I spent a lot of time using my shiny new computer to create digital art using the built-in Microsoft Paint. I had all of 256 colors of freedom at my fingertips to create whatever I wanted, one pixel at a time. I became pretty good at it too!
That’s how it all started. My obsession with Digital Design. 486’s evolved into MacBook Pro’s. Kilobytes became Terabytes. A hobby to kill a few hours after school became a 20+ year professional design career.
I’m still working on getting that flying car though.
Nassib
20+ Years in the Digital Design space
20+ Years in the Digital Design space
Resume
My expertise ensures every design execution perfectly unites business needs, technological capabilities, and addresses the needs of real users.
Places
Head of Design
2023 - 2025
• Co-founded Places, an AI-powered dining search platform featuring over 12,000 restaurants, bars, and cafes in Dubai, with their digitized menus. • Led end-to-end design strategy, balancing user desirability, technical feasibility, and commercial goals to drive adoption and retention. • Built and scaled a Design System ensuring consistency, scalability, and brand alignment across all product experiences. • Executed rapid prototyping, testing, and design iterations reducing time-to-market for new features. • Delivered high-fidelity UI experiences on Figma that improved usability scores and customer satisfaction. • Facilitated Design Thinking Workshops to align on pro
Places
Head of Design
2023 - 2025
• Co-founded Places, an AI-powered dining search platform featuring over 12,000 restaurants, bars, and cafes in Dubai, with their digitized menus. • Led end-to-end design strategy, balancing user desirability, technical feasibility, and commercial goals to drive adoption and retention. • Built and scaled a Design System ensuring consistency, scalability, and brand alignment across all product experiences. • Executed rapid prototyping, testing, and design iterations reducing time-to-market for new features. • Delivered high-fidelity UI experiences on Figma that improved usability scores and customer satisfaction. • Facilitated Design Thinking Workshops to align on pro
JLL (Jones Lang Lasalle)
Design Lead / Dubai, UAE
2022 - 2023
• Spearheaded design of the Aldar Digital Twin web app — a real-time 3D simulation of Abu Dhabi integrating property data, analytics, and interactive visualizations, built on Unreal 5 Engine. • Leveraged Design Thinking practices to align stakeholders and translate business goals into a clear, actionable product roadmap. • Applied lean prototyping and user validation to rapidly evolve concepts into interactive high-fidelity wireframes, reducing decision cycles and accelerating development. • Drove stakeholder buy-in through compelling design artifacts and interactive prototypes, ensuring alignment across product, engineering, and business teams.
JLL (Jones Lang Lasalle)
Design Lead / Dubai, UAE
2022 - 2023
• Spearheaded design of the Aldar Digital Twin web app — a real-time 3D simulation of Abu Dhabi integrating property data, analytics, and interactive visualizations, built on Unreal 5 Engine. • Leveraged Design Thinking practices to align stakeholders and translate business goals into a clear, actionable product roadmap. • Applied lean prototyping and user validation to rapidly evolve concepts into interactive high-fidelity wireframes, reducing decision cycles and accelerating development. • Drove stakeholder buy-in through compelling design artifacts and interactive prototypes, ensuring alignment across product, engineering, and business teams.
IBM
Design Lead / Dubai, UAE
2019 – 2021
• Facilitated Business Framing Workshops to uncover opportunities for innovation, disruption, and value creation. • Led Design Thinking workshops with enterprise clients to define MVPs, test high-risk assumptions, and address real user pain points through structured experimentation. • Translated user journeys into interactive prototypes, validating user acceptance, and stakeholder buy-in. • Partnered on high-profile design engagements with clients including General Motors, Santander Bank, ENI, Capgemini, Smithsonian Museum, Ministry of Finance (KSA), Emaratech, Allied Bank Limited, and others.
IBM
Design Lead / Dubai, UAE
2019 – 2021
• Facilitated Business Framing Workshops to uncover opportunities for innovation, disruption, and value creation. • Led Design Thinking workshops with enterprise clients to define MVPs, test high-risk assumptions, and address real user pain points through structured experimentation. • Translated user journeys into interactive prototypes, validating user acceptance, and stakeholder buy-in. • Partnered on high-profile design engagements with clients including General Motors, Santander Bank, ENI, Capgemini, Smithsonian Museum, Ministry of Finance (KSA), Emaratech, Allied Bank Limited, and others.
CloudAppers
Design Director / Dubai, UAE
2013 – 2019
• Provided strategic creative direction across all design engagements, driving quality and innovation at scale. • Delivered award-winning mobile apps and websites for clients spanning startups, SMEs, global enterprises, and UAE government entities. • Scaled the company from 5 to 31 employees across 3 regions in 4 years, building a collaborative culture that balanced high performance with creativity and morale. • Oversaw business development, client procurement, and project delivery, ensuring engagements met strategic objectives and were delivered on time. • Partnered with leading organizations including RTA Dubai, Department of Culture & Tourism Abu Dhabi, PwC, Samsung, Panasonic
CloudAppers
Design Director / Dubai, UAE
2013 – 2019
• Provided strategic creative direction across all design engagements, driving quality and innovation at scale. • Delivered award-winning mobile apps and websites for clients spanning startups, SMEs, global enterprises, and UAE government entities. • Scaled the company from 5 to 31 employees across 3 regions in 4 years, building a collaborative culture that balanced high performance with creativity and morale. • Oversaw business development, client procurement, and project delivery, ensuring engagements met strategic objectives and were delivered on time. • Partnered with leading organizations including RTA Dubai, Department of Culture & Tourism Abu Dhabi, PwC, Samsung, Panasonic
nhgraphics
Creative Director / Beirut, Lebanon
2002 – 2013
Produced award-winning digital experiences, securing 31 regional Web Awards for design excellence. • Directed the creation of distinctive brand identities and brand collateral, enhancing market presence for a diverse range of regional clients.
nhgraphics
Creative Director / Beirut, Lebanon
2002 – 2013
Produced award-winning digital experiences, securing 31 regional Web Awards for design excellence. • Directed the creation of distinctive brand identities and brand collateral, enhancing market presence for a diverse range of regional clients.
Layout Ltd.
Graphic Deisgner / Beirut, Lebanon
2000 - 2006
• Oversaw creative direction for digital and print assets, spanning software UI, marketing campaigns, and product packaging. • Ensured cohesive visual identity across touchpoints, strengthening brand recognition and user experience.
Layout Ltd.
Graphic Deisgner / Beirut, Lebanon
2000 - 2006
• Oversaw creative direction for digital and print assets, spanning software UI, marketing campaigns, and product packaging. • Ensured cohesive visual identity across touchpoints, strengthening brand recognition and user experience.
Merits
My work has earned accolades that showcase my commitment to quality and creativity.
IBM Recognized Teacher / Educator
IBM
2021
IBM Recognized Teacher / Educator
IBM
2021
People Skills - Communication, Presentation, Collaboration, and Problem Solving
IBM
2020
People Skills - Communication, Presentation, Collaboration, and Problem Solving
IBM
2020
Enterprise Design Thinking Co-Creator
IBM
2020
Enterprise Design Thinking Co-Creator
IBM
2020
Enterprise Design Thinking - Team Essentials for AI
IBM
2019
Enterprise Design Thinking - Team Essentials for AI
IBM
2019
Enterprise Design Thinking Practitioner
IBM
2019
Enterprise Design Thinking Practitioner
IBM
2019
Garage Method for Cloud Explorer
IBM
2019
Garage Method for Cloud Explorer
IBM
2019
Design Sprint Master
AJ&Smart // Berlin, Germany
2018
Design Sprint Master
AJ&Smart // Berlin, Germany
2018
Honorary Award of Appreciation
Pan Arab Web Awards Competition
2013
Honorary Award of Appreciation
Pan Arab Web Awards Competition
2013
6 Pan Arab Web Awards
Pan Arab Web Awards Competition
2011
6 Pan Arab Web Awards
Pan Arab Web Awards Competition
2011
12 Lebanon Web Awards
Pan Arab Web Awards Competition
2010
12 Lebanon Web Awards
Pan Arab Web Awards Competition
2010
2 Pan Arab Web Awards
Pan Arab Web Awards Competition
2009
2 Pan Arab Web Awards
Pan Arab Web Awards Competition
2009
10 Lebanon Web Awards
Pan Arab Web Awards Competition
2008
10 Lebanon Web Awards
Pan Arab Web Awards Competition
2008
Profile*
Backstory
Experience Designer passionate about bringing good to the world through design.
Growing up, I was a good kid. At age 12, in exchange for a respectable report card at school, my parents invested in a PC for my sisters and I. We got the latest i486 DX2-66MHz with a whopping 8MB RAM and 212MB of trunk space. Yes, I said megabytes. How would I ever fill up that behemoth? My friends were jealous as I instantly felt a sense of The Jetsons lifestyle upon me. I hoped for my next report card, dad would bring home a flying car, and then we’d be set!
At that time, consumer internet didn’t exist yet, and software was expensive, so I spent a lot of time using my shiny new computer to create digital art using the built-in Microsoft Paint. I had all of 256 colors of freedom at my fingertips to create whatever I wanted, one pixel at a time. I became pretty good at it too!
That’s how it all started. My obsession with Digital Design. 486’s evolved into MacBook Pro’s. Kilobytes became Terabytes. A hobby to kill a few hours after school became a 20+ year professional design career.
I’m still working on getting that flying car though.
Nassib
20+ Years in the Digital Design space
Resume
My expertise ensures every design execution perfectly unites business needs, technological capabilities, and addresses the needs of real users.
Places
Head of Design
2023 - 2025
• Co-founded Places, an AI-powered dining search platform featuring over 12,000 restaurants, bars, and cafes in Dubai, with their digitized menus. • Led end-to-end design strategy, balancing user desirability, technical feasibility, and commercial goals to drive adoption and retention. • Built and scaled a Design System ensuring consistency, scalability, and brand alignment across all product experiences. • Executed rapid prototyping, testing, and design iterations reducing time-to-market for new features. • Delivered high-fidelity UI experiences on Figma that improved usability scores and customer satisfaction. • Facilitated Design Thinking Workshops to align on pro
JLL (Jones Lang Lasalle)
Design Lead / Dubai, UAE
2022 - 2023
• Spearheaded design of the Aldar Digital Twin web app — a real-time 3D simulation of Abu Dhabi integrating property data, analytics, and interactive visualizations, built on Unreal 5 Engine. • Leveraged Design Thinking practices to align stakeholders and translate business goals into a clear, actionable product roadmap. • Applied lean prototyping and user validation to rapidly evolve concepts into interactive high-fidelity wireframes, reducing decision cycles and accelerating development. • Drove stakeholder buy-in through compelling design artifacts and interactive prototypes, ensuring alignment across product, engineering, and business teams.
IBM
Design Lead / Dubai, UAE
2019 – 2021
• Facilitated Business Framing Workshops to uncover opportunities for innovation, disruption, and value creation. • Led Design Thinking workshops with enterprise clients to define MVPs, test high-risk assumptions, and address real user pain points through structured experimentation. • Translated user journeys into interactive prototypes, validating user acceptance, and stakeholder buy-in. • Partnered on high-profile design engagements with clients including General Motors, Santander Bank, ENI, Capgemini, Smithsonian Museum, Ministry of Finance (KSA), Emaratech, Allied Bank Limited, and others.
CloudAppers
Design Director / Dubai, UAE
2013 – 2019
• Provided strategic creative direction across all design engagements, driving quality and innovation at scale. • Delivered award-winning mobile apps and websites for clients spanning startups, SMEs, global enterprises, and UAE government entities. • Scaled the company from 5 to 31 employees across 3 regions in 4 years, building a collaborative culture that balanced high performance with creativity and morale. • Oversaw business development, client procurement, and project delivery, ensuring engagements met strategic objectives and were delivered on time. • Partnered with leading organizations including RTA Dubai, Department of Culture & Tourism Abu Dhabi, PwC, Samsung, Panasonic
nhgraphics
Creative Director / Beirut, Lebanon
2002 – 2013
Produced award-winning digital experiences, securing 31 regional Web Awards for design excellence. • Directed the creation of distinctive brand identities and brand collateral, enhancing market presence for a diverse range of regional clients.
Layout Ltd.
Graphic Deisgner / Beirut, Lebanon
2000 - 2006
• Oversaw creative direction for digital and print assets, spanning software UI, marketing campaigns, and product packaging. • Ensured cohesive visual identity across touchpoints, strengthening brand recognition and user experience.
Merits
My work has earned accolades that showcase my commitment to quality and creativity.
IBM Recognized Teacher / Educator
IBM
2021
People Skills - Communication, Presentation, Collaboration, and Problem Solving
IBM
2020
Enterprise Design Thinking Co-Creator
IBM
2020
Enterprise Design Thinking - Team Essentials for AI
IBM
2019
Enterprise Design Thinking Practitioner
IBM
2019
Garage Method for Cloud Explorer
IBM
2019
Design Sprint Master
AJ&Smart // Berlin, Germany
2018
Honorary Award of Appreciation
Pan Arab Web Awards Competition
2013
6 Pan Arab Web Awards
Pan Arab Web Awards Competition
2011
12 Lebanon Web Awards
Pan Arab Web Awards Competition
2010
2 Pan Arab Web Awards
Pan Arab Web Awards Competition
2009
10 Lebanon Web Awards
Pan Arab Web Awards Competition
2008
Profile*
Backstory
Experience Designer passionate about bringing good to the world through design.
Growing up, I was a good kid. At age 12, in exchange for a respectable report card at school, my parents invested in a PC for my sisters and I. We got the latest i486 DX2-66MHz with a whopping 8MB RAM and 212MB of trunk space. Yes, I said megabytes. How would I ever fill up that behemoth? My friends were jealous as I instantly felt a sense of The Jetsons lifestyle upon me. I hoped for my next report card, dad would bring home a flying car, and then we’d be set!
At that time, consumer internet didn’t exist yet, and software was expensive, so I spent a lot of time using my shiny new computer to create digital art using the built-in Microsoft Paint. I had all of 256 colors of freedom at my fingertips to create whatever I wanted, one pixel at a time. I became pretty good at it too!
That’s how it all started. My obsession with Digital Design. 486’s evolved into MacBook Pro’s. Kilobytes became Terabytes. A hobby to kill a few hours after school became a 20+ year professional design career.
I’m still working on getting that flying car though.
Nassib
20+ Years in the Digital Design space
Resume
My expertise ensures every design execution perfectly unites business needs, technological capabilities, and addresses the needs of real users.
Places
Head of Design
2023 - 2025
• Co-founded Places, an AI-powered dining search platform featuring over 12,000 restaurants, bars, and cafes in Dubai, with their digitized menus. • Led end-to-end design strategy, balancing user desirability, technical feasibility, and commercial goals to drive adoption and retention. • Built and scaled a Design System ensuring consistency, scalability, and brand alignment across all product experiences. • Executed rapid prototyping, testing, and design iterations reducing time-to-market for new features. • Delivered high-fidelity UI experiences on Figma that improved usability scores and customer satisfaction. • Facilitated Design Thinking Workshops to align on pro
JLL (Jones Lang Lasalle)
Design Lead / Dubai, UAE
2022 - 2023
• Spearheaded design of the Aldar Digital Twin web app — a real-time 3D simulation of Abu Dhabi integrating property data, analytics, and interactive visualizations, built on Unreal 5 Engine. • Leveraged Design Thinking practices to align stakeholders and translate business goals into a clear, actionable product roadmap. • Applied lean prototyping and user validation to rapidly evolve concepts into interactive high-fidelity wireframes, reducing decision cycles and accelerating development. • Drove stakeholder buy-in through compelling design artifacts and interactive prototypes, ensuring alignment across product, engineering, and business teams.
IBM
Design Lead / Dubai, UAE
2019 – 2021
• Facilitated Business Framing Workshops to uncover opportunities for innovation, disruption, and value creation. • Led Design Thinking workshops with enterprise clients to define MVPs, test high-risk assumptions, and address real user pain points through structured experimentation. • Translated user journeys into interactive prototypes, validating user acceptance, and stakeholder buy-in. • Partnered on high-profile design engagements with clients including General Motors, Santander Bank, ENI, Capgemini, Smithsonian Museum, Ministry of Finance (KSA), Emaratech, Allied Bank Limited, and others.
CloudAppers
Design Director / Dubai, UAE
2013 – 2019
• Provided strategic creative direction across all design engagements, driving quality and innovation at scale. • Delivered award-winning mobile apps and websites for clients spanning startups, SMEs, global enterprises, and UAE government entities. • Scaled the company from 5 to 31 employees across 3 regions in 4 years, building a collaborative culture that balanced high performance with creativity and morale. • Oversaw business development, client procurement, and project delivery, ensuring engagements met strategic objectives and were delivered on time. • Partnered with leading organizations including RTA Dubai, Department of Culture & Tourism Abu Dhabi, PwC, Samsung, Panasonic
nhgraphics
Creative Director / Beirut, Lebanon
2002 – 2013
Produced award-winning digital experiences, securing 31 regional Web Awards for design excellence. • Directed the creation of distinctive brand identities and brand collateral, enhancing market presence for a diverse range of regional clients.
Layout Ltd.
Graphic Deisgner / Beirut, Lebanon
2000 - 2006
• Oversaw creative direction for digital and print assets, spanning software UI, marketing campaigns, and product packaging. • Ensured cohesive visual identity across touchpoints, strengthening brand recognition and user experience.
Merits
My work has earned accolades that showcase my commitment to quality and creativity.
IBM Recognized Teacher / Educator
IBM
2021
People Skills - Communication, Presentation, Collaboration, and Problem Solving
IBM
2020
Enterprise Design Thinking Co-Creator
IBM
2020
Enterprise Design Thinking - Team Essentials for AI
IBM
2019
Enterprise Design Thinking Practitioner
IBM
2019
Garage Method for Cloud Explorer
IBM
2019
Design Sprint Master
AJ&Smart // Berlin, Germany
2018
Honorary Award of Appreciation
Pan Arab Web Awards Competition
2013
6 Pan Arab Web Awards
Pan Arab Web Awards Competition
2011
12 Lebanon Web Awards
Pan Arab Web Awards Competition
2010
2 Pan Arab Web Awards
Pan Arab Web Awards Competition
2009
10 Lebanon Web Awards
Pan Arab Web Awards Competition
2008